Corporate Identity Design 

The following Project is my dissertation at the 1st DIEK of LARISSA (2019-2021)


The olive and oil culture marks the traditions, religion, literature and nutrition of the areas where the olive trees thrive. Greek mythology and the Old Testament are full of information and myths that point out the importance of the olive products but also of the olive tree itself, a tree that almost never dies but constantly sprouts.

Aristotle described the cultivation of the olive as a science, Plato taught under its shadow and Hippocrates used the oil as a medicine for about 60 different diseases, such as skin diseases, wounds and burns, gynecological diseases, ear infections and others. . And when the oil could not save the patient, they used it to anoint the body of the deceased while at his grave they offered it along with wine, honey and other products.


ELEON is a family business that produces and bottles olive oil at the foot of Mount Olympus.
The purpose of the business is:

  • to offer olive oil unadulterated, as 3,500 years ago.

  • not to interfere in the processes of nature.

  • not to burden the ecosystem with pesticides and chemicals.

  • to promote the Mediterranean diet and to communicate it to the whole world.

Olive oil refers to a Linear B sign from Knossos as erawon (έλαιον - eleon) and to others with a special ideogram.
Based on these historical data is the name of the company (ELEON).

Logo Design


For the design of the logo I relied on the simplest and most perfect geometric shape, which is none other than the Circle, which represents perfection and completion. As for the mark, it consists of the olive fruit, on an olive tree and all this in a simplified and stylized circle.

Logo design - Σχεδιασμός λογοτύπου | Γραφίστας, Ελασσόνα, Λάρισα | souliosdesign - graphic designer



The following fonts were selected to accompany the Logo on the corporate identity, the packaging, the forms and generally throughout the project.

Brutel Extra Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ, αβγδεζηθικλμνξοπρστυφχψω, 0123456789


Nexa Ligh

ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz, 0123456789


PF Bague Sans Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ, αβγδεζηθικλμνξοπρστυφχψω, 0123456789

Color Palette


As a color that represents the logo and the entire corporate identity of the company, I chose a dark olive shade that matches the color of olive. I still use White and Black in my corporate identity. White expresses purity, low weight and low fat. Black is considered very formal, elegant and gives prestige.


RGB: 85.106.40
HSB: 79.62.42



Packaging 01


ELEON ORGANIC is an excellent virgin olive oil. White color expresses purity, low weight and low fat. The green color of the logo in combination with the graphic elements and the simple design helps in the easy memorization of the product by the consumers


Packaging 02


ELEON ULTRA: White, a clean and bright color highlights the purity and clarity of the product.

Packaging design - Σχεδιασμός συσκευασίας | Συσκευασία | Corporate identity design - Σχεδιασμός εταιρικής ταυτότητας | Logo design - Σχεδιασμός λογοτύπου | Γραφίστας, Ελασσόνα, Λάρισα | souliosdesign - graphic designer

Packaging 03


ELEON GOLD: A different olive oil consisting of flakes of 24 Carat Gold. Black, a color that gives prestige and seriousness symbolizes the luxury of the product.


Printed matter


Continuing with the company’s publications, I followed the same minimalist design and simplicity so that the company’s message could be understood by consumers.