Corporate Identity Design 

The following Project is my dissertation at the 1st DIEK of LARISSA (2019-2021)

Introduction

The olive and oil culture marks the traditions, religion, literature and nutrition of the areas where the olive trees thrive. Greek mythology and the Old Testament are full of information and myths that point out the importance of the olive products but also of the olive tree itself, a tree that almost never dies but constantly sprouts.


Aristotle described the cultivation of the olive as a science, Plato taught under its shadow and Hippocrates used the oil as a medicine for about 60 different diseases, such as skin diseases, wounds and burns, gynecological diseases, ear infections and others. . And when the oil could not save the patient, they used it to anoint the body of the deceased while at his grave they offered it along with wine, honey and other products.

Naming

ELEON is a family business that produces and bottles olive oil at the foot of Mount Olympus.
The purpose of the business is:

  • to offer olive oil unadulterated, as 3,500 years ago.

  • not to interfere in the processes of nature.

  • not to burden the ecosystem with pesticides and chemicals.

  • to promote the Mediterranean diet and to communicate it to the whole world.

Olive oil refers to a Linear B sign from Knossos as erawon (έλαιον - eleon) and to others with a special ideogram.
Based on these historical data is the name of the company (ELEON).

Logo Design

 

For the design of the logo I relied on the simplest and most perfect geometric shape, which is none other than the Circle, which represents perfection and completion. As for the mark, it consists of the olive fruit, on an olive tree and all this in a simplified and stylized circle.

Logo design - Σχεδιασμός λογοτύπου | Γραφίστας, Ελασσόνα, Λάρισα | souliosdesign - graphic designer

Typography

 

The following fonts were selected to accompany the Logo on the corporate identity, the packaging, the forms and generally throughout the project.

Brutel Extra Light


ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ, αβγδεζηθικλμνξοπρστυφχψω, 0123456789

 


Nexa Ligh


ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz, 0123456789

 


PF Bague Sans Pro


ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz
ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ, αβγδεζηθικλμνξοπρστυφχψω, 0123456789

Color Palette

 

As a color that represents the logo and the entire corporate identity of the company, I chose a dark olive shade that matches the color of olive. I still use White and Black in my corporate identity. White expresses purity, low weight and low fat. Black is considered very formal, elegant and gives prestige.

#556A28

CMYK: 53.14.98.55
RGB: 85.106.40
HSB: 79.62.42

BLACK

WHITE

Packaging 01

 

ELEON ORGANIC is an excellent virgin olive oil. White color expresses purity, low weight and low fat. The green color of the logo in combination with the graphic elements and the simple design helps in the easy memorization of the product by the consumers

Eleon-Packag-Organic-Anaptigma.png
Eleon-Packag_Organic_04.png

Packaging 02

 

ELEON ULTRA: White, a clean and bright color highlights the purity and clarity of the product.

Packaging design - Σχεδιασμός συσκευασίας | Συσκευασία | Corporate identity design - Σχεδιασμός εταιρικής ταυτότητας | Logo design - Σχεδιασμός λογοτύπου | Γραφίστας, Ελασσόνα, Λάρισα | souliosdesign - graphic designer

Packaging 03

 

ELEON GOLD: A different olive oil consisting of flakes of 24 Carat Gold. Black, a color that gives prestige and seriousness symbolizes the luxury of the product.

Eleon-Packag-Gold-Anaptigma.png
eleon-bottles-mockup_03.png
products_01.png
products_ejof_01.png
products_ejof_02.png
products_02.png

Printed matter

 

Continuing with the company’s publications, I followed the same minimalist design and simplicity so that the company’s message could be understood by consumers.